Board of Directors

Managing Partner of Alnitak Capital, a merchant bank providing strategic advisory and financing services to mid-market companies. Stanley Stern currently serves on the board of directors at: Audiocodes Inc as Chairman of the Board, Foamix, Ltd, and Ekso Bionics. In the past, he served as Chairman of Audit Committee at Fundtech Inc from 2005-2011, where he acted as an ongoing advisor to the Chairman and CEO in evaluating strategic and market orientated options available to the company, and as a director at Given Imaging and Tucows. Stanley was also the Co-founder and Board member of Odimo, Inc, the on-line jewelry vendor which successfully completed IPO in 2005. Mr. Stern also has vast work experience in Investment Banking primarily at Oppenheimer & Co Inc., in a number of roles including Head of Investment Banking and Head of Technology Banking. Mr. Stern holds a BA in Economics and Accounting from Queens College at City University of New York and an MBA with an emphasis in Finance from Harvard University

Daniel Birnbaum has served as our Chief Executive Officer since January 2007 and has served as a member of our board of directors since November 2010. From 2003 to 2006, Mr. Birnbaum was the General Manager of Nike Israel. Mr. Birnbaum was a founding member of Nuvisio Corporation, a technology startup, and served as its Chief Executive Officer from 1999 to 2002.

In 1995, Mr. Birnbaum established Pillsbury Israel and served as its Chief Executive Officer until 1999. Mr. Birnbaum holds an M.B.A. from Harvard Business School and a B.A. from The Hebrew University of Jerusalem.

Lauri Hanover has served as a member of our board of directors since November 2010. Ms. Hanover is the Chief Financial Officer of Netafim Group. From May 2009 through July 2013, she served as Vice President and Chief Financial Officer of Tnuva, the leading Israeli food conglomerate. From January 2008 through April 2009, she served as Chief Executive Officer of Gross, Kleinhendler, Hodak, Halevy and Greenberg & Co., an Israeli law firm. From August 2004 through December 2007, she served as the Senior Vice President and Chief Financial Officer of Lumenis Ltd., a leading medical device company, and from 2000 to 2004, she served as the Corporate Vice President and Chief Financial Officer of NICE Systems Ltd., a leading software and analytics company. From 1997 to 2000, she served as Executive Vice President and Chief Financial Officer of Sapiens International Corporation N.V.

From 1984 to 1997, Ms. Hanover served in a variety of financial management positions, including Corporate Controller at Scitex Corporation Ltd., and from 1981 to 1984 as Financial Analyst at Philip Morris Inc. (Altria). Ms. Hanover holds a B.S. in Finance from the Wharton School of Business and a B.A. from the College of Arts and Sciences, both of the University of Pennsylvania.

Ms. Hanover also holds an M.B.A. from New York University.

David Morris has served as a member of our board of directors since July 2010. Mr. Morris served as an observer on our board of directors from 2002 to 2006 and as an alternate director since 2007. Mr. Morris is an advisor to a group of companies with extensive business and property investments, including Real Property Investments Ltd., one of our principal shareholders.

He additionally manages an extensive property portfolio in the United Kingdom and the Ukraine. He is also involved in numerous charitable and community endeavors in Europe and Israel. Mr. Morris holds a B.A. in Business Studies from the University of Westminster.

Jonathan Kolodny has served as a member of our board of directors since December 2015. Mr. Kolodny has served as chief executive officer of Jardin International Holding, since 2013, where he is responsible for the overseas activities of the Keter Group, a consumer plastic group of companies. Between 1994 and 2013, Mr. Kolodny held various positions at McKinsey & Company, including as a director and senior partner from 2007 until 2013.



Mr. Kolodny received a B.A. in computer science from Harvard College and a Ph.D. in cognitive neuroscience from the University of Cambridge.

Richard Hunter has served as a member of our board of directors since December 2015. Mr. Hunter has served as Chairman of Holmes Place International, a European health club operator, since 2012. In addition, since 2012, Mr. Hunter has served as Chief Executive Officer of McCann Tel Aviv, one of Israel’s largest advertising, media, and digital agencies. From 2010 to 2012, Mr. Hunter served as Chief Operating Officer of Shufersal, one of Israel’s largest supermarket chains. Prior to that, from 2007 to 2010, he served as Chief Executive Officer of 013 Netvision, an Israeli telecommunications company. From 1999 to 2007, Mr. Hunter held various positions at McKinsey & Company, including Partner, where he focused on retail and consumer packaged goods (CPG).



Mr. Hunter received an LL.B. from the College of Management in Tel Aviv, and an M.B.A. from INSEAD in Fontainebleau, France.

Yehezkel (Chezy) Ofir has served as a member of our board of directors since May 2016. Professor Ofir has over 20 years of business consulting experience and, over the past 20 years, served as a director at various companies, including as an external director of Adama Agricultural Solutions Ltd. from 2012 until 2015, as a director at Shufersal Ltd. (TASE: SAE) from 2004 to 2010, and as a director at Alon Blue Square Israel Ltd. (formerly, Blue Square Israel) from 1995 until 2001. He has served as a director at Micronet Enertec Technologies, Inc. (Nasdaq:MICT) since April 2013 and at the Israeli Postal Bank Company Ltd. Professor Ofir is a faculty member at The Hebrew University of Jerusalem.



Professor Ofir holds a B.Sc. and an M.Sc. in Industrial Engineering from Ben Gurion University and a Ph.D. and an M.Phil. in Business Administration from Columbia University.

Torsten Koster has served as a member of our board of directors since December 2016. Mr. Koster has served as a member of the board of directors of Banque Heritage in Geneva, Switzerland since April 2016. From March to October 2015, Mr. Koster served as group chief financial officer of Nestlé Skin Health S.A. From March 2011 to March 2015, he served as group chief financial officer of Nestlé Nespresso S.A. From March 2007 to March 2011, Mr. Koster served as chief financial officer of Nestlé Russia and Eurasia. From June 2006 to March 2007, he served as finance project manager of Nestlé S.A. (VX:NESN) and, prior to that, he served as its deputy head of internal audit from August 2003 to June 2006. Mr. Koster served as chief financial officer of ELCA Informatique S.A. from 2000 to 2003 and as chief financial officer of Lukoil S.A. from 1998 to 2000. Between 1991 and 1999, Mr. Koster served in various finance positions at Nestlé S.A.



Mr. Koster holds an M.B.A. from HEC – Université de Lausanne.