National Account Manager

Location: Canada

Reporting to: Sales

Job Description


Reporting to the Director of Sales, the National Account Manager (NAM) is responsible for expanding SodaStream Canada’s market presence, and is a critical driver of activities to generate revenue in the business. The NAM increases brand value through the development of relationships with strategic partners, and is responsible for establishing and achieving market penetration, and partnership acquisition goals with key accounts. He/she will deliver the sales results needed to profitably achieve revenue targets for the company, while building the foundation for long term leadership in the market.



Develop annual sales plan in conjunction with the Sales Director, including revenue, trade investment and profit delivery by customer, and business sub category

Maintain accurate forecasts and promotional plans to support the annual sales plan

Develop a business plan congruent with the National Sales Strategy with an emphasis on joint value creation

Execute annual sales plan with a focus on profitable sales opportunities, revenue management, customer retention and market penetration; develop strategies to differentiate and add value

Secure new and existing product listings to optimize sales

Achieve sales targets including revenue and activity; identify areas for business growth potential

Project management as needed across functions internally and externally to enable growth and unlock value

In conjunction with Sales Analyst, track and measure account POS to ensure successful program sell through; ensure profit targets are met for each category

Perform needs analysis, program and presentation development, sale and renewal with both established and prospective accounts

Participate in the sales analytics process and methodology, creating reports as required

Measure, monitor and manage overall plan effectiveness, and optimize initiatives as required

Conduct appropriate analyses on an ongoing basis to determine opportunity areas and employ course correction initiatives where required

Oversee sales support to retailers, maintaining an appropriate balance between responsiveness and quality/ cost of output

Effectively manage trade spending and account forecasts working collaboratively with Finance and Supply Chain

Travel to customer locations, tradeshows and other industry events nationwide

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. 

SodaStream Canada, Inc. is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity



University degree in Business, Marketing, or other relevant field

Minimum 7 years of Sales, Marketing and/or Category Management experienc

Prior work experience in the FMCG or consumer durables industries

Proven experience developing relationships by identifying partners, business development opportunities, and cross selling opportunities

Extensive knowledge of sales, marketing, brand development

Strong knowledge of analytics and ability to derive insights from customer data to enable fact based selling

Advanced negotiation skills; ability to find ‘win-win’ solutions for joint value (Consumer, SST, Retailer)

WalMart experience preferred and advanced working knowledge of Retail Link

Sense of urgency to act and deliver profitably

Excellent planning, analytical and project management skills

Passionate about selling and creating value for customers, deep understanding of customer and internal ROI measurements

Cooperative and collaborative, with the ability to forge strong internal and external relationships to get things done

A strong team player, with a well-developed “people interaction” skill set.

Thorough understanding of financials including trade spending and profit and loss statements

Excellent written and verbal communication skills

Self-motivated, creative, results driven, solution oriented, direct and convincing when it’s right for the customer