SodaStream has released its 2018 April Fools’ video featuring Shahs of Sunset reality star, Reza Farahan, and a cameo appearance by Thor Bjornsson, aka The Mountain.
SodaStream’s parody presents its innovation, SodaSoak, in an infomercial style video. The presumed add-on installation enables consumers to carbonate their bath and can be “purchased” at BedBathandBeyond.com or GetSodaSoak.com, at an exceptional 98% discount rate!
The script serves-up a perfect cacophony of absurd situations and humorous scenes: from Reza Farahan emerging from a strawberry filled tub in a suit, to Thor Bjornsson enjoying his bubbles in ecstasy.
“SodaStream is always looking for disruptive ways to create moments of joy and April Fools’ Day is the perfect time to do so,” said Daniel Birnbaum, Chief Executive Officer of SodaStream. “We had tremendous fun combining forces with our valued retail partner Bed Bath & Beyond, which added realism to the prank.”
“We love to work with brands that represent the future. SodaStream, with its technology, design and sustainable drinking solutions is exactly that kind of a brand,” explained Arthur Stark, President of Bed Bath & Beyond. “Jokes aside, you actually can’t buy SodaSoak in Bed Bath & Beyond but in April Fools spirit you may definitely purchase a SodaStream Sparkling Water Maker at a special rate.”