In celebration of Pride Month, SodaStream released its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by a sincere and touching animated video.
The video depicts a man and woman spending an ordinary day in the park with two small girls, playing on swings and sharing ice cream cones. We see the two adults comforting one of the children who fell down. The camera then shows all four characters returning home. The man and woman eventually part ways to two separate houses and embrace their respective spouses, revealing the adults are actually two same-sex couples with one child each.
The special edition SodaStream Love is Love set includes two “parent” 1-liter bottles and one “child” half-liter bottle imprinted with depictions of the family characters from the video. Each set is packed in a house-shaped box, which echoes the campaign message, “Home is where your love is.”
“SodaStream is proud to celebrate Pride month on a global scale”, explained Daniel Birnbaum, Chief Executive Officer of SodaStream. “We are a company committed to forging and celebrating bonds across all nationalities, religions and sexual orientations. We hope this campaign will inspire communication and help us all join together to spread a message of love.”
To find out more about the SodaStream Love is Love campaign and watch the video, visit: SodaStreamPride.com