SodaStream unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable.The video acts as a metaphor for the green hills and blue oceans that have, over the years, become littered by plastic waste. The viral campaign has garnered 10 million views in its first 48 hours.
“Plastic has become a pandemic threat with its impact upon human health still unknown, but with devastating environmental consequences to our oceans and marine life,” said Daniel Birnbaum. “In this campaign, we wanted to give a voice to marine animals and, together with them, encourage people and corporations to switch from single-use plastic to reusable packaging.”
Lead by Sir Rod Stewart as the sea turtle, recurrent celebrity Thor “The Mountain” Bjornsson, rising talent Sarah Catherine Hook, a choir of people and marine animals injured by plastic parts sing extract from “Ocean of Change”, song written for SodaStream for this campaign.
“I have a great love for our oceans and marine life and was happy to lend my voice and support to this campaign,” commented Sir Rod Stewart. “If it helps raise awareness and effect simple changes like switching to reusable bottles then I’m honored to be a part of it.”
The video has been launched in tandem with the website www.FightPlastic.com, where SodaStream encourages consumers to take a stand against single-use plastic.
“While one reusable SodaStream bottle can save thousands of single-use plastic bottles, the world needs to change more than just its drinking habits to combat the global pollution hazard. We should all do our best to shift away from single-use plastic including straws, cups, bags and bottles,” continued Birnbaum. “SodaStream hopes that this campaign will encourage many to make the change. It’s in our hands.”
Go to www.FightPlastic.com to be a part of the change and learn about SodaStream’s ongoing mission to stop single-use plastic pollution.